MUKBANG DECODED /

MAGAZINE SPREAD

Publication Design, Illustration

This whimsical magazine spread illustrates the eccentric face of Mukbang: a popular Korean-originated trend in which content creators eat a delicious meal for the viewing pleasure of their audience. Often, the purpose of this trend is to provide satisfying visual and audio stimulation for the viewers.

Bright neon colors illustrated in a layered and painterly style echos this purpose, tying in popular food choices and the infamous, exaggerated eating style of the trend. Bold black slabs in both the typography and grid layout of the article pays respect to the design of the written Korean language. Highly graphic, the design fully encapsulates this playful and misunderstood eating sensation.