OHMM /

SPARKLING FRUIT COCKTAILS

Package Design, Illustration

OHMM is a funky, bizarre and refreshing sparkling fruit cocktail drink. The unique flavors are inspired by real fruit hybrids such as the orangello, a cross of an orange and a grapefruit, and a pluerry, a cross of a plum and a cherry. These freakish combinations are idealized and personified using the offbeat and comically illustrated fruit monsters who serve as the face of the OHMM can labels. Energized by William Shakespeare's famous quote “…to be, or not to be, that is the question…” OHMM's concept revolves around replenishing and revitalizing the body, focusing on vitamin intake using bright and colorful imagery. Inspired by trendy beer labels, OHMM's design wears high contrast patterns and pop-style vector art to stand apart from its shelf competitors.