OHM

SPARKLING FRUIT COCKTAILS

Package Design, Illustration

OHM is a funky, bizarre and refreshing sparkling fruit cocktail drink. The design execution and concept are centered around real hybrid fruits, serving as a unique and curious flavor profile and shelf choice for conflicted consumers. Each flavor highlights a different “monster” that was birthed from the hybridization of the fruits, which are each portrayed as deities in the OHM universe.

After considering human behavior when it comes to deity worship and appreciation, particularly inspired by the ancient mayans and hinduism, the design is truly in the details when it comes to the OHM concept. Old stone temples and a tribute tablet, combined with the story telling pictographs portraying the birth of the fruit monsters brings in an ancient and earthy feel to the design. The illustrated foliage eerily resembles and resonates with the the deities, tying the universe, concept and design together.