LOAF /

INTERACIVE ORDERING APP
RESTAURANT CONCEPTING

Branding, UX & UI Design, Web Design

LOAF is a fictitious bread and butter bar in need of a modern and operationally efficient ordering method. An in-table menu display was developed to allow guests to customize their dining experience right from their seat through product sampling and on-demand table service. A fluffy and plump logo to resemble freshly risen bread speaks for the fun and bouncy personality of the brand's voice and restaurant atmosphere. Bright-yellow stamped patterns capture the feeling of warm fields of wheat and speak for the quality and contents of LOAF's menu. To pull in a modern edge, bold vector accents pull the technical components together to give LOAF a unique and memorable branding edge. Carefully planned and tested user-interface design makes for easy navigation and an efficient ordering experience, putting LOAF a step ahead of top-industry competitors in relation to guest experience design.